{"id":12251,"date":"2021-11-12T14:22:48","date_gmt":"2021-11-12T19:22:48","guid":{"rendered":"https:\/\/www.med.unc.edu\/webguide\/?page_id=12251"},"modified":"2025-02-04T15:32:24","modified_gmt":"2025-02-04T20:32:24","slug":"google-analytics","status":"publish","type":"page","link":"https:\/\/www.med.unc.edu\/webguide\/userguide\/google-analytics\/","title":{"rendered":"Google Analytics"},"content":{"rendered":"<div id=\"toc_container\" class=\"toc_wrap_right toc_white no_bullets\"><p class=\"toc_title\">Contents<\/p><ul class=\"toc_list\"><li><a href=\"#Requesting_Access\"><span class=\"toc_number toc_depth_1\">1<\/span> Requesting Access<\/a><\/li><li><a href=\"#Once_You_Have_Access\"><span class=\"toc_number toc_depth_1\">2<\/span> Once You Have Access<\/a><\/li><li><a href=\"#Introducing_GA4\"><span class=\"toc_number toc_depth_1\">3<\/span> Introducing GA4<\/a><\/li><li><a href=\"#GA4_Property_Dashboard\"><span class=\"toc_number toc_depth_1\">4<\/span> GA4 Property Dashboard<\/a><\/li><li><a href=\"#Filter_Data_For_Your_Website\"><span class=\"toc_number toc_depth_1\">5<\/span> Filter Data For Your Website<\/a><ul><li><a href=\"#Filtering_to_sites_with_non-meduncedu_Hostnames\"><span class=\"toc_number toc_depth_2\">5.1<\/span> Filtering to sites with non-med.unc.edu Hostnames<\/a><\/li><\/ul><\/li><li><a href=\"#More_GA4_Training\"><span class=\"toc_number toc_depth_1\">6<\/span> More GA4 Training<\/a><\/li><\/ul><\/div>\nGoogle Analytics tracks user behaviors on your website. This can be useful to see what your most popular content is and track how site visitors navigate your site.<\/p>\n<p>No need to worry about setting Google Analytics up on your School of Medicine (SOM) website. Traffic to all SOM sites is already being collected, you just need access to the data.<\/p>\n<h2><span id=\"Requesting_Access\">Requesting Access<\/span><\/h2>\n<p>To access Google Analytics, you need a Google account. Because you can have multiple Google accounts, we suggest you create an account for your department\/center\/program. This will allow you to give analytics access to anyone on your team. It also removes the need to notify us any time someone is hired or leaves your organization.<\/p>\n<p>To request access, please fill out our <a href=\"https:\/\/www.med.unc.edu\/webguide\/website-help-request\/\">Website Help Request form<\/a>. Down in the Comments, please provide the following information:<\/p>\n<ol>\n<li>Let us know you want access to Google Analytics.<\/li>\n<li>Email address of your Google account. Again, we suggest using a work account.<\/li>\n<li>What website(s) you are affiliated with.<\/li>\n<\/ol>\n<h2><span id=\"Once_You_Have_Access\">Once You Have Access<\/span><\/h2>\n<p>Once you&#8217;ve been notified that you have access, log into <a href=\"https:\/\/analytics.google.com\/\">Google Analytics<\/a> with the account you provided. If you are having trouble seeing the analytics data, ensure you are logged into the correct Google account.<\/p>\n<h2><span id=\"Introducing_GA4\">Introducing GA4<\/span><\/h2>\n<div class = \"alert alert-info  oscitas-bootstrap-container\">\n<strong>Google Analytics 4 (GA4) replaced the &#8220;Universal Analytics&#8221; dashboard.<\/strong><br \/>\nThe new, GA4 dashboard has been implemented within the ºÚÁÏÍø WordPress network since January 2021.<\/p>\n<p>The Legacy Dashboard (Universal Analytics) has stopped collecting data and all data was permanently deleted by Google on July 1, 2024.<\/p>\n<p>Moving forward, websites metrics will only be available in the new GA4 dashboard, and website data is stored for 14 months.<br \/>\n<\/div>\n<h2><span id=\"GA4_Property_Dashboard\">GA4 Property Dashboard<\/span><\/h2>\n<p>If you have access to multiple Google Analytics accounts &#8211; or if it is the first time ever visiting the ºÚÁÏÍø&#8217;s Analytics account, you may need to change the property view to the correct dashboard.<\/p>\n<p>After logging in, in the top-left corner, click on the property view to see which account you are using.<br \/>\n<a href=\"https:\/\/www.med.unc.edu\/webguide\/wp-content\/uploads\/sites\/419\/2022\/01\/google-analytics-property-view.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12596 size-medium\" src=\"https:\/\/www.med.unc.edu\/webguide\/wp-content\/uploads\/sites\/419\/2022\/01\/google-analytics-property-view-300x174.png\" alt=\"Screenshot of Google Analytics showing where to find the property view.\" width=\"300\" height=\"174\" srcset=\"https:\/\/www.med.unc.edu\/webguide\/wp-content\/uploads\/sites\/419\/2022\/01\/google-analytics-property-view-300x174.png 300w, https:\/\/www.med.unc.edu\/webguide\/wp-content\/uploads\/sites\/419\/2022\/01\/google-analytics-property-view-1024x595.png 1024w, https:\/\/www.med.unc.edu\/webguide\/wp-content\/uploads\/sites\/419\/2022\/01\/google-analytics-property-view-768x446.png 768w, https:\/\/www.med.unc.edu\/webguide\/wp-content\/uploads\/sites\/419\/2022\/01\/google-analytics-property-view-600x349.png 600w, https:\/\/www.med.unc.edu\/webguide\/wp-content\/uploads\/sites\/419\/2022\/01\/google-analytics-property-view-560x325.png 560w, https:\/\/www.med.unc.edu\/webguide\/wp-content\/uploads\/sites\/419\/2022\/01\/google-analytics-property-view.png 1428w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p style=\"text-align: center;\">(click on the image to expand)<\/p>\n<p>To view all incoming traffic change the dashboard to the following property\/view:<br \/>\n<a href=\"https:\/\/www.med.unc.edu\/webguide\/wp-content\/uploads\/sites\/419\/2023\/06\/GA4-dashboard-change.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-13268\" src=\"https:\/\/www.med.unc.edu\/webguide\/wp-content\/uploads\/sites\/419\/2023\/06\/GA4-dashboard-change-300x175.png\" alt=\"Screenshot of Google Analytics showing property change\" width=\"300\" height=\"175\" srcset=\"https:\/\/www.med.unc.edu\/webguide\/wp-content\/uploads\/sites\/419\/2023\/06\/GA4-dashboard-change-300x175.png 300w, https:\/\/www.med.unc.edu\/webguide\/wp-content\/uploads\/sites\/419\/2023\/06\/GA4-dashboard-change-1024x598.png 1024w, https:\/\/www.med.unc.edu\/webguide\/wp-content\/uploads\/sites\/419\/2023\/06\/GA4-dashboard-change-768x449.png 768w, https:\/\/www.med.unc.edu\/webguide\/wp-content\/uploads\/sites\/419\/2023\/06\/GA4-dashboard-change-1536x898.png 1536w, https:\/\/www.med.unc.edu\/webguide\/wp-content\/uploads\/sites\/419\/2023\/06\/GA4-dashboard-change-600x351.png 600w, https:\/\/www.med.unc.edu\/webguide\/wp-content\/uploads\/sites\/419\/2023\/06\/GA4-dashboard-change-560x327.png 560w, https:\/\/www.med.unc.edu\/webguide\/wp-content\/uploads\/sites\/419\/2023\/06\/GA4-dashboard-change.png 1660w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p style=\"text-align: center;\">(click on the image to expand)<\/p>\n<h2><span id=\"Filter_Data_For_Your_Website\">Filter Data For Your Website<\/span><\/h2>\n<p>When using the GA4 dashboard, you will have access to the full School of Medicine Analytics account, allowing you to view all data from the websites on our network.<\/p>\n<p>You will likely wish to filter data from the full network down to just your website\u2019s data.<\/p>\n<p>To do this:<\/p>\n<ol>\n<li><a href=\"https:\/\/analytics.google.com\/\">Log into Analytics<\/a> where you will see the main GA4 dashboard.<\/li>\n<li>In the left-hand menu, click on &#8220;<strong>Reports<\/strong>&#8221; then on &#8220;<strong>Engagement<\/strong>&#8221; and lastly on &#8220;<strong>Pages and screens.<\/strong>&#8220;<\/li>\n<li>Just above graph you will see a small button that reads &#8220;Add Filter +&#8221;. When you click on that button in will open a filter builder in the right hand column (see screenshot below).<\/li>\n<li>If you want to filter traffic to just a specific site (or a segment of a website) use the following settings in the filter:\n<ul>\n<li>Dimension: Page path and screen class<\/li>\n<li>Match Type: begins with<\/li>\n<li>Value: \/<i>yoursitename<\/i><\/li>\n<\/ul>\n<\/li>\n<li>If you would like to get more specific with a segment of your website (eg: &#8220;I want to only view traffic to Research Section&#8221;), you can use a longer URL string to reduce the data to only URLs that meet that string (eg: \/medicine\/research\/).<\/li>\n<\/ol>\n<p>Unlike in Legacy Dashboard &#8211; there is no easy way to setup a saved filter or &#8220;Segment.&#8221; These steps will need to be taken each time you wish to view your websites data.<\/p>\n<div class=\"row  oscitas-bootstrap-container\">\n<div class=\"col-lg-6 col-md-6 col-xs-12 col-sm-12 oscitas-bootstrap-container\">\n<a href=\"https:\/\/www.med.unc.edu\/webguide\/wp-content\/uploads\/sites\/419\/2024\/06\/analytics-page-report.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-13543\" src=\"https:\/\/www.med.unc.edu\/webguide\/wp-content\/uploads\/sites\/419\/2024\/06\/analytics-page-report-300x222.png\" alt=\"\" width=\"300\" height=\"222\" srcset=\"https:\/\/www.med.unc.edu\/webguide\/wp-content\/uploads\/sites\/419\/2024\/06\/analytics-page-report-300x222.png 300w, https:\/\/www.med.unc.edu\/webguide\/wp-content\/uploads\/sites\/419\/2024\/06\/analytics-page-report-1024x757.png 1024w, https:\/\/www.med.unc.edu\/webguide\/wp-content\/uploads\/sites\/419\/2024\/06\/analytics-page-report-768x568.png 768w, https:\/\/www.med.unc.edu\/webguide\/wp-content\/uploads\/sites\/419\/2024\/06\/analytics-page-report-1536x1136.png 1536w, https:\/\/www.med.unc.edu\/webguide\/wp-content\/uploads\/sites\/419\/2024\/06\/analytics-page-report-600x444.png 600w, https:\/\/www.med.unc.edu\/webguide\/wp-content\/uploads\/sites\/419\/2024\/06\/analytics-page-report-560x414.png 560w, https:\/\/www.med.unc.edu\/webguide\/wp-content\/uploads\/sites\/419\/2024\/06\/analytics-page-report.png 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p style=\"text-align: center;\">(click on the image to expand)<\/p>\n<\/div>\n<div class=\"col-lg-6 col-md-6 col-xs-12 col-sm-12 oscitas-bootstrap-container\">\n<a href=\"https:\/\/www.med.unc.edu\/webguide\/wp-content\/uploads\/sites\/419\/2024\/06\/analtyics-page-report-filter.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-13544\" src=\"https:\/\/www.med.unc.edu\/webguide\/wp-content\/uploads\/sites\/419\/2024\/06\/analtyics-page-report-filter-300x212.png\" alt=\"\" width=\"300\" height=\"212\" srcset=\"https:\/\/www.med.unc.edu\/webguide\/wp-content\/uploads\/sites\/419\/2024\/06\/analtyics-page-report-filter-300x212.png 300w, https:\/\/www.med.unc.edu\/webguide\/wp-content\/uploads\/sites\/419\/2024\/06\/analtyics-page-report-filter-1024x724.png 1024w, https:\/\/www.med.unc.edu\/webguide\/wp-content\/uploads\/sites\/419\/2024\/06\/analtyics-page-report-filter-768x543.png 768w, https:\/\/www.med.unc.edu\/webguide\/wp-content\/uploads\/sites\/419\/2024\/06\/analtyics-page-report-filter-1536x1086.png 1536w, https:\/\/www.med.unc.edu\/webguide\/wp-content\/uploads\/sites\/419\/2024\/06\/analtyics-page-report-filter-600x424.png 600w, https:\/\/www.med.unc.edu\/webguide\/wp-content\/uploads\/sites\/419\/2024\/06\/analtyics-page-report-filter-560x396.png 560w, https:\/\/www.med.unc.edu\/webguide\/wp-content\/uploads\/sites\/419\/2024\/06\/analtyics-page-report-filter.png 2008w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p style=\"text-align: center;\">(click on the image to expand)<\/p>\n<\/div>\n<\/div>\n<h3><span id=\"Filtering_to_sites_with_non-meduncedu_Hostnames\">Filtering to sites with non-med.unc.edu Hostnames<\/span><\/h3>\n<p>Some of the websites on the ºÚÁÏÍø network have different Hostnames (eg: https:\/\/unclineberger.org, https:\/\/unckidneycenter.org\/, https:\/\/teacch.com\/). To filter data to just those networks (or sites on those networks), you take a similar approach as above, however, instead of filtering by the &#8220;Page path and screen class&#8221; dimension, change the filter settings to the following:<\/p>\n<ul>\n<li>Dimension: Hostname<\/li>\n<li>Match Type: exactly matches<\/li>\n<li>Value: <i>yoursitehostname<\/i><\/li>\n<\/ul>\n<div class=\"row  oscitas-bootstrap-container\">\n<div class=\"col-lg-6 col-md-6 col-xs-12 col-sm-12 oscitas-bootstrap-container\">\n<a href=\"https:\/\/www.med.unc.edu\/webguide\/wp-content\/uploads\/sites\/419\/2024\/06\/analytics-page-report-hostname.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-13545\" src=\"https:\/\/www.med.unc.edu\/webguide\/wp-content\/uploads\/sites\/419\/2024\/06\/analytics-page-report-hostname-300x214.png\" alt=\"\" width=\"300\" height=\"214\" srcset=\"https:\/\/www.med.unc.edu\/webguide\/wp-content\/uploads\/sites\/419\/2024\/06\/analytics-page-report-hostname-300x214.png 300w, https:\/\/www.med.unc.edu\/webguide\/wp-content\/uploads\/sites\/419\/2024\/06\/analytics-page-report-hostname-1024x729.png 1024w, https:\/\/www.med.unc.edu\/webguide\/wp-content\/uploads\/sites\/419\/2024\/06\/analytics-page-report-hostname-768x547.png 768w, https:\/\/www.med.unc.edu\/webguide\/wp-content\/uploads\/sites\/419\/2024\/06\/analytics-page-report-hostname-1536x1093.png 1536w, https:\/\/www.med.unc.edu\/webguide\/wp-content\/uploads\/sites\/419\/2024\/06\/analytics-page-report-hostname-600x427.png 600w, https:\/\/www.med.unc.edu\/webguide\/wp-content\/uploads\/sites\/419\/2024\/06\/analytics-page-report-hostname-560x399.png 560w, https:\/\/www.med.unc.edu\/webguide\/wp-content\/uploads\/sites\/419\/2024\/06\/analytics-page-report-hostname.png 1995w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p style=\"text-align: center;\">(click on the image to expand)<\/p>\n<\/div>\n<div class=\"col-lg-6 col-md-6 col-xs-12 col-sm-12 oscitas-bootstrap-container\">\n<\/div>\n<\/div>\n<h2><span id=\"More_GA4_Training\">More GA4 Training<\/span><\/h2>\n<p>The Web Team does not provide regular training for Google Analytics.<\/p>\n<p><a href=\"https:\/\/skillshop.docebosaas.com\/learn\" aria-label=\"Google skillshop\">Google&#8217;s Skillshop<\/a> has some classes and &#8220;LMS&#8221; courses to help navigate GA4.<\/p>\n<p>That said, these courses are geared towards businesses looking to drive revenue or product searches using GA4. The ºÚÁÏÍø setup is different, and so some of these courses will not be relevant.<\/p>\n<p>That said, the introductory course, <a href=\"https:\/\/skillshop.docebosaas.com\/learn\/courses\/7538\/use-google-analytics-for-your-business\">&#8220;Use Google Analytics for Your Business&#8221;<\/a> is a great overview of the types of reports and data that can be found in GA4.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics tracks user behaviors on your website. This can be useful to see what your most popular content is and track how site visitors navigate your site. No need to worry about setting Google Analytics up on your School of Medicine (SOM) website. Traffic to all SOM sites is already being collected, you just &hellip; <a href=\"https:\/\/www.med.unc.edu\/webguide\/userguide\/google-analytics\/\" aria-label=\"Read more about Google Analytics\">Read more<\/a><\/p>\n","protected":false},"author":3206,"featured_media":0,"parent":2168,"menu_order":22,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"layout":"","cellInformation":"","apiCallInformation":"","footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-12251","page","type-page","status-publish","hentry","odd"],"acf":[],"_links_to":[],"_links_to_target":[],"_links":{"self":[{"href":"https:\/\/www.med.unc.edu\/webguide\/wp-json\/wp\/v2\/pages\/12251","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.med.unc.edu\/webguide\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.med.unc.edu\/webguide\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.med.unc.edu\/webguide\/wp-json\/wp\/v2\/users\/3206"}],"replies":[{"embeddable":true,"href":"https:\/\/www.med.unc.edu\/webguide\/wp-json\/wp\/v2\/comments?post=12251"}],"version-history":[{"count":43,"href":"https:\/\/www.med.unc.edu\/webguide\/wp-json\/wp\/v2\/pages\/12251\/revisions"}],"predecessor-version":[{"id":13841,"href":"https:\/\/www.med.unc.edu\/webguide\/wp-json\/wp\/v2\/pages\/12251\/revisions\/13841"}],"up":[{"embeddable":true,"href":"https:\/\/www.med.unc.edu\/webguide\/wp-json\/wp\/v2\/pages\/2168"}],"wp:attachment":[{"href":"https:\/\/www.med.unc.edu\/webguide\/wp-json\/wp\/v2\/media?parent=12251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}