{"id":11538,"date":"2021-03-15T08:49:56","date_gmt":"2021-03-15T12:49:56","guid":{"rendered":"https:\/\/www.med.unc.edu\/webguide\/?page_id=11538"},"modified":"2025-02-04T14:27:04","modified_gmt":"2025-02-04T19:27:04","slug":"stock-photo-licenses-explained","status":"publish","type":"page","link":"https:\/\/www.med.unc.edu\/webguide\/userguide\/media\/stock-photo-licenses-explained\/","title":{"rendered":"Stock Photo Licenses Explained"},"content":{"rendered":"

Rights Managed (RM) and Editorial Use Licenses will likely not be needed for images used on School of Medicine websites so will not be addressed here.<\/p>\n

Royalty Free License (RF)<\/h2>\n

The name “royalty free” can be misleading as these images are not free<\/strong>. Generally you pay a one-time fee or monthly membership fee for the right to download and use these images. The fee-based stock photography sites listed below fall under this category.<\/p>\n

Creative Commons<\/h2>\n

A Creative Commons (CC) license permits certain uses of copyrighted materials by the public at large. If a work you wish to use has been released under a CC license, you do not have to request permission to use the image in order to use it as authorized by the license. Note that, you still need to follow the license terms. For example, the license may require attribution to the original author or it may forbid commercial use.<\/p>\n

You must obtain permission from the creator to do anything that goes beyond the terms of the license (eg: making commercial use of the work or creating a derivative work when the license does not permit this).<\/p>\n

Besides the Creative Commons Zero (CC0) license, CC materials retain a copyright. The creator of the work does not lose the copyright for the work, rather they choose to share the work with the public under certain conditions. If you breach the license by using the material in a way that is not permitted, standard copyright laws apply.<\/p>\n

There different CC licenses have letter pairs that indicate conditions for use:<\/p>\n

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